Team Soapbox was hired to provide year-round communications support to SkillUp Washington, a workforce funders collaborative focused on connecting low-income individuals to living-wage jobs in high-demand fields. Initially, SkillUp Washington retained our services to help with their messaging, website updates, help positioning their organization as a thought leader and partner in the workforce community by organizing public engagement events, and authoring and placing op-eds in regional publications to solidify their reputation. Over time, our work evolved to managing social media, producing a quarterly e-newsletter, and producing a video for SkillUp to introduce the impact of their programs and partnerships to prospective funders.
Additionally, we strategized and implemented several outreach campaigns that involved collaborating with SkillUp’s network of peers and partners across Washington. One campaign we crafted involved developing a suite of collateral materials that could be used by SkillUp’s training partners (Renton Technical College, Everett Community College, North Seattle College, Shoreline Community College, South Seattle College). From message development and focus group testing, to stakeholder interviews, story gathering, and concepting and design, Team Soapbox developed a one minute video for digital platforms, and designed print and social media creative that told the story of individuals currently seeking a manufacturing career, and encouraged others to follow in their footsteps.
