The Situation
During this year’s tumultuous “citizenship question” Supreme Court case, Team Soapbox worked with the Washington Census Alliance to raise community awareness and generate earned media coverage about what a census undercount would mean for Washington State and the efforts of people-of color led organizations to ensure their communities were counted.
The Approach
Team Soapbox created a targeted media strategy, worked with Census Alliance members to write place-based op-eds and placed paid social media ads targeted to specific communities, including ads in Spanish, Swahili, and Korean.
The Washington Census Alliance is a coalition of 70 people of color-led organizations. Because the Alliance was a coalition made up of many non-profits and volunteers, they needed an easy to use toolkit that would allow members to maintain a consistent message. Team Soapbox produced materials that their members could use when speaking to public officials about the importance of the state investing in census outreach to immigrant communities. Soapbox created talking points, key messages, social media content and graphics, and template newsletter copy for members to use. Team Soapbox conducted a training webinar with key alliance members on how to use the toolkit and communicate effectively with public officials.
