Susan Ward -

Susan Ward


With more than 25 years of experience in marketing and public relations, Susan brings a range of expertise, from crisis communications and community affairs to corporate positioning and issues management. With a specialty in media relations, she has taught media relations courses at the University of Washington and has placed stories internationally and in all the major US media.

Susan has spent more than seven years with Soapbox, working to raise the profiles of a variety of Seattle-based nonprofits, including global health organization PATH and the Social Justice Fund. When the Women’s Funding Alliance prepared to release its landmark study on the status of women and girls in the Puget Sound region in 2007, Susan led the team’s messaging and positioning efforts. Susan also has worked to further the Community Health Network of Washington’s legislative agenda throughout her tenure at Soapbox, and was part of the team that has helped to make considerable advances in the realm of health care for children and adults throughout Washington State.

Before joining Soapbox, Susan spent 10 years at DDB Seattle, ultimately as a vice president of the agency’s issues and advocacy practice. There she managed a client portfolio that included start-ups, multi-billion dollar corporations and foundations.

Susan was an account manager and then client services director at The McConnell Company for six years, before the company was acquired by DDB. She began her career in Denver, where she earned a B.S. in marketing and advertising from the University of Denver.

Susan believes that our families can explain a lot about us, so to confirm that suspicion she earned a Master’s in Psychology at Antioch University, focusing on child, couple and family therapy. When she asks you about your parents, you’ll know why. She’s practicing the art of juggling her communications consulting with a private therapy practice in Ballard, her Ballard cocktail lounge, the BalMar, and life with her husband and young son.