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SkillUp Washington

Services:
Collateral Development, Graphic Design, Message Development, Video Production

Manufacturing


Situation
Team Soapbox was hired by SkillUp Washington, a workforce funders collaborative focused on connecting low-income individuals to living-wage jobs in high-demand fields, to develop several materials that could be used by all of their partners (Renton Technical College, Everett Community College, North Seattle College, Shoreline Community College, South Seattle College) that would highlight the need and opportunities that exist with a career in manufacturing.

Strategy
From message development and testing, to story gathering, to concepting and design, Team Soapbox set to create a campaign that told the story of individuals currently seeking a manufacturing career – wanting to humanize the career and make it relatable to women or veterans who may not have considered it as a profession.

Team Soapbox quickly got to work, building a suite of campaign materials.

Results
  • Gathered stories from manufacturing students and graduates

  • Developed messaging that met the approval of a broad coalition of partners

  • Wrote, designed and produced a 60-second recruitment video

  • Designed a series of graphic collateral, customized for each college partner

SkillUp Washington Manufacturing Recruitment Video



Skill Up Washington: Manufacturing