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Community Health Network of Washington

Services:
Media Relations, Issues Advocacy, Collateral Development, Communications Planning, Community Outreach, Crisis Communications, Event Planning, Legislative Outreach, Media and Speaker Training, Message Development, Public Opinion Research, Video Production

Healthy People, Healthy Communities


Situation
The Community Health Network of Washington (CHNW) is a statewide network of community health centers with more than 130 delivery sites that exists to ensure all Washingtonians have access to high-quality, primary care, regardless of insurance status or income level. An important component of CHNW’s work is to protect and expand affordable health care for every person in Washington by raising the visibility and urgency of the current health care crisis. CHNW does this through educating and activating individuals and legislators on health care decisions that affect all of us.

Strategy
Team Soapbox works with CHNW to help position and frame the statewide debate on health care and expose the impacts of state and federal health care policies and budgets. Our efforts showcase the safety net of health centers and publicly funded health care programs as cost-effective solutions to the problem of rising health care costs. Key strategies include:

  • Consistent, regular and strategic messaging.

  • Ensuring spokespersons throughout the network are knowledgeable of messaging.

  • Through editorial boards, op-eds, letters to the editor, and feature and news story placements in key legislative districts, telling the personal stories and putting a face on the health care crisis.

  • Quick responses to stories and opinions in the news.

Results
By consistently elevating the profile of community health centers, the people they serve and the importance of the publicly funded health programs for healthy people and communities, policymakers, community leaders and the media often turn to CHNW, its health centers and allies when important health care decisions are being debated. In the last 10 years, CHNW has also been able to protect critical health care programs, such as Basic Health, Apple Health for Kids and Disability Lifeline, which all provide health care for low-income and vulnerable populations.

View an editorial from The Olympian that resulted from an editorial board meeting we secured for CHNW.

Video for Community Health Network of Washington



A Day without a Community Health Center