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Bremerton Housing Authority

Services:
Media Relations, Issues Advocacy, Collateral Development, Communications Planning, Community Outreach, Crisis Communications, Event Planning, Media and Speaker Training, Message Development

Building Self Sufficiency


Situation
The Housing Authority of the City of Bremerton’s (BHA) mission is to provide safe, decent and affordable housing available to low-income persons and to create opportunities for residents, increasing their self sufficiency and independence.

The BHA asked Team Soapbox to help them:
  • Build support for the organization as it faced the threat of consolidation with a regional housing authority that would have dissolved the BHA;

  • Raise awareness of the BHA’s redevelopment of the Westpark neighborhood—a public housing community;

  • Provide on-going communications efforts within the Bremerton community.

Strategy
If locals understood BHA’s impact on residents and the community they would seek to preserve the organization and support projects like the Westpark development.

  • Team Soapbox worked with the BHA Board of Commissioners and staff to produce consistent messaging and materials for the organization and developed a media strategy with editorials, opinion-editorials, news articles and ad inserts to raise the profile of the BHA.

  • We worked with staff and clients to develop compelling stories of personal transformation in the Bremerton Housing Authority's Individual Development Accounts and shared these stories with the community and media.

  • We held an open-house at the Norm Dick’s Government Center and a ground-breaking ceremony for the first phase of the neighborhood redevelopment at Westpark.

Results
In November of 2005, the Bremerton City Council voted against the proposed consolidation and in favor of the continued existence of BHA.

Team Soapbox brought the Bremerton Housing Authority's profile to a regional level with coverage including a front page feature in the Seattle Daily Journal of Commerce on the first phase of the nearly $300 million dollar rebirth of Westpark neighborhood.